About Roy W. Freeman Jr.

Roy W. Freeman Jr. is the Founder, Chairman, and Chief Executive Officer of Ashley & Roy Freeman Family Office LLC (ARFFO). He leads the firm’s strategic vision, overseeing investments, operations and long-term wealth stewardship for the Freeman family. His leadership is defined by a rare blend of battlefield grit and entrepreneurial drive.

TABLE OF CONTENTS

• Early Life
• Military Service
• Entrepreneurial Journey
• Ashley & Roy Freeman Family Office LLC
• Awards & Recognitions
• Vision & Philanthropy
• Education
• Personal Life
• Speaking Engagements

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Early Life

Roy was born in McComb, Mississippi on July 16, 1985. He spent his early years in Wisconsin and Michigan, before moving back to Mississippi in 1995. Roy attended and graduated with honors from West Lincoln High School. He played center on offense; defensive tackle and linebacker on defense; and special teams for his high school football team. Prior to joining the military, Roy was in discussions with coaches to play college football at Belhaven University.

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Military Service

Roy’s journey into the U.S. Army began the summer before his senior year of high school. At just 17, before graduating from high school with honors less than a year later, he enlisted after watching the attacks of September 11 unfold and felt an unwavering call to defend his country. Without hesitation, he enlisted, ready to stand on the front lines for freedom.

Just two and a half years into his military career with the Mississippi Rifles, Roy would find himself in the middle of the Iraq War.

• 2004-2006: Combat Medic embedded with an infantry unit in Iraq’s Triangle of Death
• 2009-2010: Senior IT Specialist ensuring uninterrupted frontline communications

During two harrowing tours, Roy repeatedly put himself in harm’s way—tending to wounded soldiers under fire and restoring vital communication lines amid relentless attacks. His valor earned him the Combat Medical Badge (2005) and the Army Commendation Medal (2009), symbols of his selfless courage and outstanding service.

In addition to his two combat tours, Roy served as a squad leader, training non-commissioned officer (NCO), assistant operations NCO, and unit supply NCO. During his tenure, he managed over 400 soldiers and several million dollars of equipment.

Roy also held a top secret with sensitive compartmented information (TS/SCI) clearance which is a high-level security clearance that granted Roy access to classified national security information. In essence, Roy’s TS/SCI clearance signifies that he was thoroughly vetted and deemed trustworthy to handle highly sensitive classified information.

Roy’s legacy is written in every life he saved, every mission he completed against overwhelming odds, and every moment he chose honor over personal safety. His story is a testament to true heroism. He retired in 2018 as a Staff Sergeant, highly decorated combat veteran, and battle proven leader.

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Entrepreneurial Journey

In 2019, after retiring from the military, Roy founded Flamsal (formerly known as Dixy Co.), the cornerstone of his family’s business empire. Under his stewardship, Flamsal has grown from a single venture into a diversified portfolio spanning the consumer, financial, health, industrial, technology, and professional services mass markets. Roy’s knack for spotting market trends and his commitment to operational rigor have driven Flamsal’s rapid expansion.

In addition to Flamsal, Roy expanded ARFFO even farther through the creations of ARFFO Trading (proprietary trading), Chateau Freeman (estate), Headquarters Company (management services and intellectual properties), Louismier (luxury), Pecado Group (vice), RFWMS (consulting), Servicaro (corrections, death care, government contracting, and security), numerous subsidiaries and affiliates, many philanthropic and charitable organizations, and thousands of investments worldwide.

Roy has been a commissioned Mississippi notary public since 2023 (Notary ID: 348010; expires 4/30/2027) and ServSafe: Food Protection Manager Certified since 2022 (Certificate Number: 23031635; expires 12/19/2027).

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Ashley & Roy Freeman Family Office LLC

Established on the principles of legacy-building and prudent stewardship, Ashley & Roy Freeman Family Office LLC manages the family’s investments, philanthropic initiatives and estate planning. Roy champions a hands-on approach—partnering with emerging entrepreneurs, negotiating strategic deals and ensuring every investment aligns with the family’s values.

And of course… having fun!

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Awards & Recognitions

In 2003, Roy was inducted into the Hall of Fame at West Lincoln (Brookhaven, MS). He was nominated by his peers to represent the school as Mr. West Lincoln. Roy earned his school’s football “Spirit” and “All-Star Senior” awards. He was also a Lindy Callahan Scholar Athlete Nominee.

Military Awards and Decorations

Roy’s military decorations underscore his leadership in the toughest environments.

Combat Badge

1. Combat Medical Badge

Marksmanship Badge

1. Expert Army Marksmanship Qualification Badge (with Rifle and Pistol Weapon Clasps)

Personal Awards

1. Army Commendation Medal
2. Army Achievement Medal (four awards; denoted by oak leaf clusters)
3. Army Reserve Components Achievement Medal
4. National Defense Service Medal
5. Iraq Campaign Medal (with three bronze service stars)
6. Global War on Terrorism Service Medal
7. Armed Forces Reserve Medal (with M device and numeral 2)
8. Army NCO Professional Development Ribbon
9. Army Service Ribbon
10. Army Overseas Service Ribbon
11. Mississippi Medal of Efficiency
12. Mississippi War Medal
13. Mississippi Emergency Service Medal
14. Mississippi Longevity Medal

Unit Awards

1. Navy Unit Commendation
2. Army Meritorious Unit Commendation

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Vision & Philanthropy

Roy believes true success combines financial performance with positive impact. He directs the Ashley & Roy Freeman Foundation, along with over thirty other non-profit organizations, which funds various initiatives. His mantra: build businesses that strengthen communities and inspire the next generation of leaders.

Politics

Roy is an American Republican. He oversees Flamsal PAC (a political action committee) and Flamsal Institute (a public policy think tank).

Donor to The University of Alabama Alumni Association

Roy is an annual donor to The University of Alabama National Alumni Association, a self-governed, non-profit membership organization that serves The University of Alabama and its many alumni, students, parents, and friends.

Through their programs, the Alumni Association promotes a spirit of fellowship among the alumni, provides a continuous flow of information on the progress and needs of the University, and encourages united alumni support for its advancement.

Roy’s donations help provide scholarship opportunities for deserving UA students and help support the University’s mission.

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Education

Roy’s education includes:

High School

1. Attended Copiah-Lincoln Community College (dual enrollment during high school) – 2002-2003
2. Honor graduate of West Lincoln High School – 2003

Military Schools

1. Graduate of Army Basic Combat Training at Ft. Jackson, SC – 2003
2. Graduate of Army Healthcare Specialist School (91W/68W) at Ft. Sam Houston, TX – 2004
3. Graduate of Army Information Technology Specialist School (25B) at Camp Stead, NV – 2009
4. Graduate of Army Warrior Leadership Course (WLC) at Camp Shelby, MS – 2010
5. Graduate of Army Petroleum Supply Specialist School (92F) at Ft. Pickett, VA – 2011

Colleges and Universities

1. Completed top of class at Jones College‘s Emergency Medical Technician program – 2021
2. Attended The University of Alabama (General Business) – 2024
3. Currently attending:
   • Southern New Hampshire University (Finance) – 2025

Future Education

Future education plans to be completed:

1. Finance, Business, Governance & Management
   • Chartered Financial Analyst (CFA)
   • National Association of Corporate Directors Directorship Certification (NACD.DC)
   • Certified Chair (Advisory Board Centre)
   • Emeritus Programs
   • The University of Alabama (MA in Management, Global Business Management)
   • Columbia Southern University (DBA in Organizational Leadership)
2. Accounting & Law
   • University of Arizona (dual MS in Accounting and MBA)
     • Certified Public Accountant (CPA)
   • Arizona State University (JD, ABA Accredited)
     • Columbia Law School (ELLM in Global Business Law)
3. Hospitality & Gaming
   • University of Nevada, Las Vegas (MHA in Gaming Management)
4. Ultimate Goal
   • Dr. Roy W. Freeman Jr., DBA, LLM, JD, MSA, MA, MHA, CPA, CFA, Certified Chair, NADC.DC, USA (Ret.)

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Personal Life

Roy lives in Petal with his wife, Ashley. They have four sons.

Roy enjoys lifting weights every day, hanging out with his family, and watching Bama and Saints football.

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Speaking Engagements

Roy is a speaker on topics ranging from entrepreneurship to investing and philanthropy.

For speaking engagements, partnership inquiries or media requests, please contact roy@arffo.com.