ASHLEY & ROY FREEMAN FAMILY OFFICE
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Preserving a family’s legacy demands more than standard wealth management. At Ashley & Roy Freeman Family Office LLC (ARFFO), we blend institutional rigor with the intimacy of family values to ensure the Freeman heritage thrives for generations.
Our Focus
We exist solely to serve the Freeman family, aligning every strategy with their ambitions and values. Whether navigating market shifts or planning philanthropic vision, our singular purpose is to protect and grow what the Freeman family has built.
What We Do
- Strategic asset allocation and portfolio oversight
- Trust and estate structuring
- Tax planning and compliance
- Family governance and next-generation education
- Philanthropic advisory and impact investing
- Alternative investments and private credit
Our Commitment
We measure success not in quarterly returns alone but in the strength of the Freeman family’s legacy. From strategic oversight to educating future heirs, every action is driven by purpose and personalized insight.
Ashley & Roy Freeman Foundation
At the Ashley & Roy Freeman Foundation we champion equity and opportunity for underserved communities. We believe every individual deserves access to quality education, health services, cultural enrichment, and economic advancement. Through strategic grants, collaborative partnerships, and hands-on support, we cultivate sustainable change that endures for generations.
Learn more about the Foundation →
Meet Ashley & Roy
Roy and Ashley Freeman are the visionary duo behind Ashley & Roy Freeman Family Office LLC and the Ashley & Roy Freeman Foundation. Together, they combine strategic leadership with a passion for innovation and impact.
Roy brings a sharp eye for optimizing complex business ecosystems and navigating diverse industries, while Ashley balances the mission with her philanthropic heart and dedication to empowering others.
Whether building portfolios or uplifting communities, Ashley and Roy lead with purpose, partnership, and a shared commitment to meaningful growth.
INSIGHTS
Insights from ARFFO’s Strategists
Information is abundant, but it’s not always clear what to do with it. A true professional perspective can cut through the noise and make a real difference. We share insights on how news and trends may impact your life, such as where to find emerging investment opportunities, how to talk to your family about wealth, the latest in cybersecurity and more. Explore ideas from ARFFO’s renowned strategists.
OUR HOLDINGS
Ashley & Roy Freeman Family Office LLC (ARFFO) oversees a diversified portfolio of subsidiaries and holdings spanning proprietary trading, management services, real estate, mass market holdings, luxury, vice industries, consulting, government contracting, and memorial solutions.
Each entity operates with specialized focus yet benefits from shared strategic guidance, capital support, and operational best practices. This integrated structure enables ARFFO to balance risk, drive growth, and capitalize on synergies across sectors.
The complementary strengths of our holdings enable ARFFO to navigate diverse markets, respond swiftly to emerging opportunities, and sustain long-term growth. Our collective expertise spans the full spectrum of asset management, operations, and strategic development.
View a list of assets owned by ARFFO→
ARFFO Trading LLC
ARFFO Trading LLC is the Freeman Family Office’s in-house automated HFT desk, blending quantitative analytics and discretionary insight across alternatives, commodities, equities, and fixed income. With ultra-low-latency execution, real-time market intelligence, and strict risk controls, we capture alpha and preserve capital.
Chateau Freeman LLC
Chateau Freeman LLC manages the family’s real estate portfolio, including primary residences, vacation estates, and investment properties. It oversees property acquisition, development, maintenance, and leasing activities. By combining luxury estate management with disciplined cost controls, the company preserves asset value and enhances guest experiences.
Flamsal Holdings LLC
Since 2019, Flamsal (formerly known as Dixy Co.) has been the foundation on which ARFFO was built. Today, Flamsal Holdings LLC anchors ARFFO’s presence in the mass market through a network of subsidiaries and affiliates. It invests in the Consumer, Financial, Health, Industrial, Technology, (under the Flamsal brand) and Professional Services sectors (under the Flamsal Group brand), along with their respective industries and the global market (Flamsal Global). Economies of scale drive margins across the portfolio.
In addition, it manages all charitable activities and philanthropy across the ARFFO universe, including the Ashley & Roy Freeman Foundation and Ashley & Roy Freeman Philanthropy Partners, among others, through Flamsal Philanthropies.
Headquarters Company LLC
Headquarters Company LLC provides executive management and back-office support across the ARFFO family of companies. It centralizes critical functions such as finance, human resources, legal, compliance, and IT infrastructure. By delivering scalable services, it ensures each subsidiary can focus on its core competencies while maintaining consistent governance standards.
In addition, it manages the centralized intellectual property licensing subsidiaries through Headquarters IP LLC.
Visit headquarterscompany.com →
Louismier LLC
Louismier LLC curates high-end brands and experiences, spanning fashion, hospitality, gaming, and bespoke services. Its subsidiaries cater to an affluent clientele seeking exclusivity and craftsmanship. Strategic partnerships with designers, artisans, and boutique operators ensure that Louismier stays at the forefront of luxury trends.
Pecado Group LLC
Pecado Group LLC operates within the vice sector, focusing on adult entertainment, nightlife, and other ventures. It adheres to stringent regulatory frameworks to manage risk while delivering premium experiences. Diversified revenue streams include club operations, interactive platforms, and licensed content production, among others.
RFWMS LLC
RFWMS LLC provides strategic advisory services across eight industries, leveraging ARFFO’s deep sector expertise. It partners with external clients and internal subsidiaries to drive growth, efficiency, and innovation. Tailored engagements range from market entry strategies to digital transformation roadmaps.
Servicaro LLC
Servicaro LLC comprises four core lines—Corrections, Death Care, Government Contracting and Security. Corrections builds trust and accountability through secure custody and structured re-entry. Death Care provides closure and comfort with compassionate memorial and burial services. Government Contracting delivers institutional confidence through compliant, scalable public-sector solutions. Security delivers empowerment, peace of mind, and control through centralized command, professional personnel and elite tactical assets and operators.